The company says shoppers can visit the Atorie website and buy handbags or clothes made from the same materials ' and in the same factories ' that high-end manufacturers use. The items are reasonably priced, too, with an Italian leather handbag costing just a few hundred dollars, compared to the thousands a brand like Prada or Louis Vuitton would sell it for. Before Atorie, Ramdani built the creator platform Snipfeed, which was acquired in 2024. Having grown up in France with a family that worked in luxury manufacturing, the founder always had an idea in the back of his mind that he would one day do something in the industry he grew up loving as a kid. The biggest shift he noticed was that luxury factories were no longer just manufacturing goods. Traditionally, a brand like Ralph Lauren would bring its own designs and materials to a factory, which would then produce them. The problem was that brands had to commit to large minimum orders, which often pushed them to overproduce...
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