After widespread complaints that Facebook has become an 'AI slop hellscape,' Meta on Friday announced new tools to detect impersonation, as well as updated creator guidelines that better define what Facebook considers to be 'original content.' Last year, the company announced a crackdown on spammy and unoriginal content ' things like repeatedly reusing someone else's photos, videos, or text. The goal: elevate original creator content in its feeds and push back against the AI-generated slop and other low-quality posts that had been dragging down Facebook's reputation. This is key to Facebook's continued success as a creator platform. Simply put, if unoriginal content and AI slop drown out original voices and reduce creators' ability to monetize, Facebook will no longer be a destination they prefer. Meta now says its earlier efforts caused both views of and time spent watching original content on Facebook to approximately double during the second half of 2025, compared with the same...
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