Jessica Herrin was pregnant with her first child and working at Dell when she began testing jewelry trunk shows in Austin on nights and weekends. The venture became Stella & Dot, a business that sold more than $2 billion in products through a network of independent sellers. Two decades later, Herrin is building a business around the marketing problems she encountered along the way. She started Marklo in 2025 to help consumer brands decide which products to promote and prepare their campaigns. The startup has now raised $5 million in seed funding, it tells Crunchbase News exclusively. Marklo helps consumer brands plan marketing campaigns using their sales, inventory and past marketing data. Its software shows which promotions drove sales, suggests what products to promote next and uses AI to draft campaign briefs and organize tasks. While Marklo is still pre-revenue, more than 100 brands are already using its software in a pilot, according to Herrin. Those brands include Away, Clare...
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