Mamdani won the general election with 50.4% of the vote, a larger share than was predicted by most polls, and his get-out-the-vote campaign has received some of the credit. Mamdani claims that his campaign had over 100,000 volunteers knocking on doors across New York City. Particularly during that time period, online platforms have been a major focus of political campaigns and campaign research. Targeted advertising and new media strategies are increasingly viewed as central to campaign success. So is coverage of the campaign by legacy and social media more generally. Moreover, solid empirical evidence of the effectiveness of door-to-door canvassing is limited. Recent work finds very few effects of in-person canvassing, except in very specific circumstances. One recent paper suggests that door-to-door canvassing by the candidate can make a difference to election outcomes. But in a race in New York City, it is not likely that Mamdani himself was able to reach enough voters to make a...
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