Posted by Alumni from The Atlantic
May 20, 2026
A decade or so ago, pairing Everlane kick-crop jeans with the brand's almond-toe Modern Loafer and a crewneck sweater was a quintessential Millennial city-girl uniform: minimalist, boring, and, most important, vaguely ethical. The San Francisco'based fashion start-up was founded in the early 2010s on the premise of 'radical transparency.' It told consumers about the factory where their shirt was made and the cost to produce it, down to the labor and markup, which it said was a fraction of the markup of other retailers. It was a brand built on the belief that globalization could work for everyone, and that anybody could shop with their values. But now Everlane is in bad shape. It's $90 million in debt, behind on rent, and facing eviction at its headquarters. This week, Puck reported that the company has found a buyer that seems antithetical to the values it once said it held: Shein, the online fast-fashion behemoth synonymous with overconsumption and workplace abuses such as child... learn more