Posted by Alumni from Wired
June 23, 2026
Amazon Prime Day is one of the most confusing shopping holidays in existence: It's not even a single 'day" anymore. Amazon promises 'millions of deals''but the displayed discounts are often misleading, and while it's advertised as a members-only event, some deals are available to people who don't subscribe to Prime. Add in the frenzy of limited-time Lightning Deals and you've got a perfect recipe for spending too much money on stuff you don't even really want. Fear not! I've been covering deals for over a decade and am here to help. WIRED's Reviews team is familiar with common shopping pitfalls, and we closely track the best Prime Day deals. What time do sales start and end' How do you tell whether a deal is actually a deal' We pooled our collective expertise to get you prepared for the latest Amazon Prime Day, which will be from June 23 to June 26 this year. Officially, yes. You need to be an Amazon Prime member to shop Amazon Prime Day deals. There is a free 30-day trial available... learn more