He explained that Apple is now importing a larger portion of its iPhones from India, rather than China, keeping the tariff hit reduced. As for Macs, a bigger portion of those are coming from Vietnam, he said. The devices produced in China are largely being sent to Apple's customers outside the U.S., he added. The biggest hit in tariff costs for Apple, he said, was with the AppleCare and the accessories businesses ' aka spare parts to fix a broken device covered under its warranty program, and things like iPhone cases. For those businesses, the tariff rate hit 'at least 145%,' he said. But he did explain that Apple hasn't been hit as hard as it could have been. That was largely because its products 'including iPhone, Mac, iPad, Apple Watch and Vision Pro' aren't currently subject 'to global reciprocal tariffs' while the Commerce Department conducts an investigation into how tariffs affect imports of semiconductors and the products that use them.
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