Market research is a $90 billion industry that helps brands figure out how to best present themselves to potential customers. But that market insight isn't cheap, nor is it quick. Cashew Research wants to change that using AI. Calgary, Alberta-based Cashew uses AI to develop market research plans and surveys for brands based on what information they are looking for ' like what their brand recognition is for a specific population or how a marketing tagline resonates with customers. Cashew then sends the survey to real people and uses AI to summarize and digest the findings. 'You can use an LLM to try to do deep research and get answers to your questions, or you could use a firm that's going to be really expensive,' Addy Graves, co-founder and CEO of Cashew, told TechCrunch in describing the current market research industry. 'Now there's Cashew that exists in the middle. It creates custom, fresh data to answer your question instead of you just using an LLM that's surfacing the same...
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