Canva announced on Wednesday the dual acquisition of Simtheory, an AI collaboration and agent management platform, and Ortto, a customer data and marketing automation company. The financial terms of the deals were not disclosed. Canva says the acquisitions are part of its continued investment in AI and marketing infrastructure. Both companies were founded by Chris and Mike Sharkey, previously founders of vacation rental service Stayz, which was acquired by Fairfax Media. The pair will join Canva in leadership roles across the company's AI and marketing technology teams. Canva says the acquisitions add strengths in agentic AI, data infrastructure, marketing automation, and customer engagement, helping Canva evolve from a design tool into a system where teams do all of their work from start to finish. The additions extend Canva's capabilities across the full workflow, from early ideas to campaign scaling and measurement. Simtheory's platform helps teams use AI to build assistants that...
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