Real-time businesses are able to make quick, data-driven decisions, enabling them to dramatically outperform competitors. Research points to four key capabilities that the most successful RTBs have: real-time data availability and decision-making, empowered employees, better business agility, and a more integrated customer experience. Case studies of United Airlines, Ikea Retail, and Vanguard illustrate how those companies have engaged in the four capabilities to become successful real-time businesses. Unprecedented volatility and hypercompetitiveness are current pressures across almost all industries. While generative and agentic AI technologies dominate headlines, the true competitive advantage lies not in the technologies themselves but in fundamentally reimagining how organizations operate. Our research reveals a critical insight: The ability to operate as a real-time business (RTB) ' that is, have the data available to allow employees to make decisions and take action in real...
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