As microdrama apps like ReelShort and DramaBox quietly rake in billions, Peacock announced on Monday that it's launching two unscripted Bravo microdramas, which will stream on its app. These vertical video series, with episodes around 60 to 90 seconds, are designed for a quick, TikTok-like viewing experience. 'Salon Confessionals with Madison LeCroy' will feature the 'Southern Charm' star as she gives her clients a makeover while they tell her their most dramatic stories. 'Campus Confidential: Miami' spotlights a group of college students, including Georgia Gay, daughter of Heather Gay from 'The Real Housewives of Salt Lake City.' First popularized in China, microdrama apps are poised to have a breakout year in the U.S. app market. According to the app intelligence firm Appfigures, ReelShort reached roughly $1.2 billion in gross consumer spending in 2025, up 119% from 2024; another leading app, DramaBox, made $276 million in gross consumer spending last year, more than doubling its...
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