'Today Apple is proud to report our best March quarter ever, with revenue of $111.2 billion and double-digit growth across every geographic segment,' Cook said during Thursday's earnings call. 'iPhone achieved a March quarter revenue record, fueled by such extraordinary demand for the iPhone 17 lineup.' Less rosily, Cook relayed that Apple spent more on memory chips in March than in previous quarters, though the company's costs were offset by its ability to sell stockpiled inventory. But, he warned, the expectation is 'significantly higher memory costs' in June and beyond ' the likes of which may 'drive an increasing impact' on the business. Cook was referencing what has commonly been called 'RAMageddon,' the trend of the AI industry guzzling up memory chips with such astonishing gusto it is spurring shortages. This is driving up the prices of hardware. Apple is primarily a hardware company, so that's obviously not great news for its core products. Most notably, the chip shortage...
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