Companies today are awash in customer data. However, new research suggests that too many executives rely excessively on intuition and personal experience instead of rigorous statistical models that mathematically weigh inputs to predict outcomes'and consistently outperform expert judgment. In this week's HBR Executive Agenda, subscribers receive exclusive early access to a new article in which academics Vikas Mittal, Alessandro Piazza, Sonam Singh, and Ashwin Malshe share their results of more than seven years of research on 72 companies across a range of industries.
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