The company is a marketing analytics platform that acts as an independent referee of sorts to track which digital ads actually drive mobile app downloads and in-app purchases. It helps companies measure their return on ad spend while claiming to protect user privacy and block ad fraud. While AppsFlyer CEO and co-founder Oren Kaniel declined to comment on specific deal details, he did confirm to Axios that Moloco, Google, Meta and Unity each took a minority stake in the San Francisco-based startup. 'They believe what we believe: that attribution and measurement must be independent, unbiased and trusted,' Kaniel was quoted as saying of AppsFlyer's newest investors. 'As AI takes over more of how advertising gets bought and optimized, the signals feeding those systems become the most consequential infrastructure in the industry.' So far in 2026, companies in sales, marketing and CRM categories have pulled in around $4.1 billion globally in seed- through growth-stage funding, per...
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