The acquisition, completed for an undisclosed sum, follows Mari's $200m purchase of the Frieze global art fair in May and underscores its ambition to build a diversified portfolio of premium live entertainment assets. TodayTix, founded in 2013 by Broadway producers Brian Fenty and Merritt Baer, began as a digital ticketing platform for theatre productions before expanding into broader live experiences, including concerts and supper clubs. The company bought Secret Cinema in 2022 for $100m, marking its move into large-scale immersive events. Secret Cinema is best known for transforming undisclosed venues into elaborate interactive environments inspired by blockbuster films and television series. It has previously partnered with Disney and Netflix to stage experiences based on Guardians of the Galaxy and Stranger Things. Fenty, who will remain CEO of TodayTix and join Mari's executive team, said the acquisition followed an 'incredibly competitive' bidding process. He added that Mari's...
learn more
