The ad begins with a video of a burning house (not exactly a heartwarming start) before pivoting to a series of still images. These images include a crowd of people being surveilled by facial recognition, a homeless person sleeping on the street, rows upon rows of tombstones in a cemetery, and what appears to be a group of laborers toiling in a mine where (presumably) raw materials for smartphones are being dug up. In short: Not exactly the family-friendly crowd-pleaser of the year. At the same time, it's also not particularly far afield from the company's past messaging. Anthropic has consistently attempted to depict itself as the ethical foil to other AI companies. This latest marketing stunt ' which leans into criticism of AI as a way to make Anthropic seem aware of (and therefore distinctly worthy of) the responsibility it carries ' would appear to be more of the same. Sam Altman ' the CEO of OpenAI, Anthropic's chief rival ' kicked off the criticism with some pithy trolling. 'i...
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