In 2014, Kristine and Matt, the parents of five young children, posted a 15-minute video on YouTube. '24 Hours With 5 Kids on a Rainy Day' was the first vlog to appear on their channel, Family Fun Pack. It splices together snippets of the utterly ordinary and frankly boring activities that make up a kid's life: eating, getting dressed, playing, practicing piano, more playing, story time before bed. Watching this feels somewhat akin to watching a home video'except I don't know these children, and their parents are trying to sell me things. The 'unbreakable, colorful cereal bowls' the kids eat out of, for example, are affiliate-linked in the caption. Over the past 12 years, the vlog has received more than 316 million views. Kristine and Matt, who don't share their surname publicly, have been on YouTube since 2011, when Kristine uploaded a video of her twin toddler boys putting themselves to bed. As she tells the journalist Fortesa Latifi in the new book Like, Follow, Subscribe:...
learn more
