The COVID-19 pandemic has severely affected organizations, communities, and institutes all over the globe. While big businesses have been forced to dip into their contingency funds, in the case of start-ups, even that option isn’t available.With meagre cash reserves and limited margins, start-ups are finding it difficult to get back on their feet. What’s even more worrying is the fact that the current situation is expected to last longer, stretching the limits of entrepreneurs to an extreme. But, testing times like these also contribute to the emergence of new business models and leaders.Understanding the consumers: Apparently, the COVID-19 pandemic has significantly changed consumer behaviour all over the world. And with the added risk of uncertainty, companies and start-ups are required to adapt to such changes. With massive job and salary cuts across the globe, consumers are looking to cut down on their expenditure. Products with competitive pricing are more in demand...
learn more
