Amazon is going to make it easier to shop when you're watching TV. The retail giant on Thursday announced a series of new features that will allow customers to discover products across thousands of Prime Video titles through integrations with its existing X-Ray experience, which today displays real-time actor bios, character names, soundtrack music, and more. It will also introduce a new way to 'shop the scene' using Amazon's Lens technology, along with other updates. The changes follow last year's launch of 'Shop the Show,' a second-screen shopping experience available through the Amazon mobile shopping app. Instead of interrupting your viewing experience or displaying product information on-screen, this feature would take you to products tied to a given movie, show, or live sports event when you typed 'shop the show' into the Amazon Search app. Amazon joins a number of services that are working to integrate shopping suggestions into the viewing experience to create an additional...
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