Walking through Bloomingdale's on the Upper East Side of Manhattan, Brittany Aldean passed the counters for Lancome, which made her signature scent from high school (Miracle), and Chanel, whose Chance Eau Fraiche she wore in college. Now the former NBA dancer and American Idol contestant, a mother of two, has her own fragrance line, Vada, which recently released its first three scents. But, she told me, she didn't expect Vada to end up at a store like Bloomingdale's, and she wouldn't want it there. These days, Aldean is most famous for her marriage to the country-music star Jason Aldean and for her rising profile as a right-leaning lifestyle influencer. She's selling her perfume directly to fans, with the aim of reaching women who, she said, 'don't feel like they're seen by the beauty industry''who prioritize family and faith, even if they're building a career. If the point of a perfume is not just to smell nice but also to project an identity, Aldean is selling the vision of a...
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