When costs rise, companies often raise prices to preserve margins'but that approach can drive away customers and reduce total profits. Pricing expert Rafi Mohammed outlines ten alternatives, including targeted discounts, product bundles, lower-cost and premium offerings, and contracts that give customers greater certainty about future prices. By considering customer demand, product mix, and how prices are presented, managers can protect profitability during inflation while building a more effective pricing strategy for the long term.
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