Start with Why: How Great Leaders Inspire Everyone to Take Action

Book Ranked #131 | 2011 - Business
"A powerful and penetrating exploration of what separates great companies and great leaders from the rest." -Polly LaBarre, coauthor of Mavericks at Work Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty? In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it's the complete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers mig ... More from Amazon
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Staying to the basic i.e "WHY" of a business is the key to its sustainability, this is what this book is all about.
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