Posted by Alumni from The Atlantic
November 11, 2025
Last Thursday, in lieu of my afternoon coffee, I placed a sticker on the inside of my wrist. It was transparent, about the size of a dime, and printed with a line drawing of a lightning bolt'which, I hoped, represented the power about to be zapped into my radial vein. The patch had, after all, come in a box labeled Energy Boost. So-called wellness patches have recently flooded big-box stores, promising to curb anxiety, induce calm, boost libido, or dose children with omega-3s. Their active ingredients are virtually indistinguishable from those of the many oral supplements already hawked by the wellness industry. Whether the skin is a better route for supplements than the stomach isn't entirely clear. But the appeal of wellness patches seems to have less to do with their effects and more to do with how they look. Wellness patches are generally pitched as an easier, safer way to take supplements. The website for The What Supp Co., a British brand that launched in the United States... learn more