Threads, Meta's competitor to X, will now begin targeting a specific type of creator: podcasters. The company said on Tuesday that Threads will focus on bringing more discussions around podcasts to its app and helping creators promote their shows. Initially, Threads will roll out a couple of new features to help on this front. For one, it will give podcast links in the feed a unique and more pronounced look, with colorful backgrounds and image thumbnails, making them easier to spot. Creators, meanwhile, will get a dedicated spot in their user profile to add a link to their podcast. Threads says these links, which are similarly designed to stand out, will help podcasters better promote their shows and grow their audiences. Meta explained it's interested in the podcast community because it sees the potential in becoming the de facto place for people to talk about shows and engage with creators. Today, such discussions are distributed across social media, on places like Reddit, X,...
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