In a 2025 survey, 39% of U.S. companies said they had reduced or completely stopped publicly promoting their sustainability efforts while maintaining their investments. Such greenhushing can undermine work toward sustainable business transformation. Recent analysis of 15 years of data reveals an inverted-U-shaped relationship between sustainability communication and action: Strategic communication drives change and accountability, but overcommunication dilutes focus. Should companies still talk about their sustainability efforts ' and, if so, how much' According to a July 2025 report, 39% of U.S. companies surveyed had reduced or stopped publicly promoting their sustainability investments even while maintaining or increasing them relative to 2024. This retreat into silence ' greenhushing ' can undermine a company's serious sustainability ambitions. Our recent research, based on a comprehensive analysis of 15 years of ESG data and 10-K filings, shows that companies that publicly...
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