Vishal Gupta, engineering manager, machine learning at Reddit, joins the Me, Myself, and AI podcast with host Sam Ransbotham to explain how the social media community uses artificial intelligence to improve user experience and ad relevance. Much of the advertising work relies on increasingly sophisticated recommender systems that have evolved from simple collaborative filtering to deep learning and large language model'based systems capable of multimodal understanding. Vishal and Sam also explore the philosophical and ethical aspects of AI-driven platforms. Vishal emphasizes the importance of balance ' between exploration and exploitation in recommendations, between advertiser goals and user experience, and between human- and machine-generated content. He argues that despite the rise of AI-generated material, authentic human conversation remains vital and even more valuable as models depend on it for training. Vishal Gupta is a seasoned engineering leader who leads multiple...
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